Etsy Title Builder
Enter keyword phrases — most important first, one per line or comma-separated. Get full-length titles with live character counts.
Why front-loading wins
Etsy search gives more relevance weight to words near the start of your title, and shoppers only see the first ~40 characters in search results before truncation. So the builder always leads with your first phrase — make it the exact phrase a buyer would type, then layer descriptors, audience, and occasion behind it. Pair the title with matching tags from our Etsy Tag Generator; title-tag agreement is a relevance signal.
Frequently asked questions
How long should an Etsy title be?
Etsy allows 140 characters — use most of them. But the first ~40 characters matter most: they are what shoppers see in search results, and Etsy weighs early words more heavily for relevance.
What order should keywords go in an Etsy title?
Most important first. Lead with the phrase a buyer would actually type ("ceramic coffee mug"), then descriptors, audience, and occasion. Your first phrase should match your strongest tag.
Do separators like | or commas affect Etsy search?
No — Etsy ignores punctuation for matching. Separators are for human readability. Pipes look structured, commas read naturally; pick whichever fits your shop voice.
Want to know which keywords to lead with?
See real search volume for your niche before you commit the first 40 characters.
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