Etsy vs Shopify vs Amazon Handmade vs eBay: Fees Compared
Same products, every platform's real fee stack, computed side by side. These tables are generated by the same engine as our profit calculator — when fees change, they update.
Fee rates verified June 2026: Etsy 6.5% + 3% + $0.25 + $0.20 listing · Shopify 2.9% + $0.30 (Basic) · Amazon Handmade 15% · eBay 13.6% + $0.30.
$14.99 mug (costs $8.50 all-in)
| Platform | Fees | Profit | Margin |
| Etsy | $1.87 | $4.62 | 30.8% |
| Shopify | $0.73 | $5.76 | 38.4% |
| Amazon Handmade | $2.25 | $4.24 | 28.3% |
| eBay | $2.34 | $4.15 | 27.7% |
$24.99 t-shirt (costs $13.25 all-in)
| Platform | Fees | Profit | Margin |
| Etsy | $2.82 | $8.92 | 35.7% |
| Shopify | $1.02 | $10.72 | 42.9% |
| Amazon Handmade | $3.75 | $7.99 | 32.0% |
| eBay | $3.70 | $8.04 | 32.2% |
$39.99 hoodie (costs $24.00 all-in)
| Platform | Fees | Profit | Margin |
| Etsy | $4.25 | $11.74 | 29.4% |
| Shopify | $1.46 | $14.53 | 36.3% |
| Amazon Handmade | $6.00 | $9.99 | 25.0% |
| eBay | $5.74 | $10.25 | 25.6% |
How to read this honestly
Fees are only half the decision. Etsy charges more per sale than Shopify but includes its search traffic — buyers are already there. Shopify is the cheapest per sale and the most expensive to fill with visitors; its subscription and your ad budget are the real fee. Amazon Handmade's 15% buys Prime-level trust, which converts well above $30 price points. eBay sits in between with an older, deal-hunting audience. The standard playbook: start on Etsy for the built-in demand, add Shopify once you have an email list or social following that brings its own traffic (our $0 start guide covers the sequencing), and price everything with the calculator before you commit.
Frequently asked questions
Which platform has the lowest fees for print-on-demand?
Shopify takes the smallest per-sale cut (just 2.9% + $0.30 card processing) but charges a monthly subscription and brings zero built-in traffic. Among marketplaces, Etsy (~10% + $0.45) beats eBay (~13.6% + $0.30) and Amazon Handmade (15%) on fees for typical price points.
Is Shopify cheaper than Etsy overall?
Per sale, yes. Overall, only at volume: Shopify's subscription (~$39/month basic) plus the ad spend needed to replace Etsy's built-in buyer traffic usually costs more than Etsy's fees until you have an audience of your own. Most sellers start on Etsy and add Shopify later.
Why is Amazon Handmade's fee so high?
The flat 15% referral fee buys access to Amazon's buyer base and Prime trust. For products priced over ~$30 with strong margins it can still work; for low-priced items it eats the profit.
Do these numbers include Etsy Offsite Ads?
No — the tables show baseline fees every sale pays. Etsy Offsite Ads adds 12–15% on attributed sales only. See our Etsy fees guide for the full breakdown.
Selling on more than one platform?
Printify pushes the same products to Etsy, Shopify, and eBay from one catalog.
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