Discount & Coupon Margin Calculator

Etsy calculates its percentage-based fees (6.5% transaction, 3% payment processing) on the actual sale price after the discount is applied — so a 20% off coupon shrinks both your revenue and those percentage fees. However, the fixed fees ($0.25 payment processing, $0.20 listing renewal) stay the same regardless of the discount, which means they take a bigger slice of the reduced revenue. This calculator accounts for all of it.

The maximum safe discount is the point where your sale price equals your product cost plus all Etsy fees — your profit hits exactly zero. Anything deeper and each sale costs you money. This calculator shows your personal break-even discount for any product. As a rule of thumb: the lower your margin at full price, the less room you have to discount. A 50%-margin product can absorb a 30% sale; a 20%-margin product may have less than 15% of safe discount headroom.

The "units to break even" number shows how many sale-price orders equal the profit from one full-price order. If that number is 2, your sale needs to double your unit sales just to stay flat — which rarely happens unless you have significant organic traffic. Use this to set realistic expectations: a 20% off sale often requires 50–70% more orders to maintain total profit, not just 20% more.

Abandoned-cart coupons (auto-sent by Etsy after a shopper favorites your item) reach buyers who are already warm and convert well, so even a 10–15% discount can be profitable because those orders likely wouldn't have happened otherwise. Sitewide sales compete on price with every other shop running one simultaneously, so the incremental volume uplift is often much smaller. If margin is tight, targeted coupons usually return better math than sitewide sales.

Yes — when a sale is attributed to Offsite Ads, Etsy charges an additional 15% on the sale price on top of all normal fees. If you run a discount during a period when Offsite Ads are active, both fee sets stack. Toggle "Offsite Ads sale" on in this calculator to see the true margin for an ad-attributed discounted order.