Etsy Price Increase Impact Calculator

Because Etsy's fees are percentage-based — the 6.5% transaction fee and 3% payment processing fee both scale with your price. So a higher price means higher absolute fees, but you keep roughly the same share of each additional dollar. What really moves the needle is the fixed $0.25 payment fee and $0.20 listing fee: on a $10 listing those eat about 4.5% of revenue, but on a $30 listing they're only 1.5%. That's why raising prices on low-priced items often has a bigger per-unit profit improvement than the raw price difference suggests.

COGS stands for "cost of goods sold" — the direct cost per unit you sell. For handmade goods: materials + packaging + a fair fraction of consumable supplies (glue, thread, labels). For print-on-demand: the base product cost (what Printify or Printful charges you). Do NOT include your time (capture that separately with the Profit-Per-Hour Calculator), fixed overhead like software subscriptions, or Etsy's fees — the calculator adds those on top of your COGS automatically.

The break-even units figure is a worst-case floor — it's the minimum monthly sales at the new price that matches your current monthly profit. In practice, price increases on Etsy often have little impact on conversion rate for well-established listings: buyers on Etsy shop by search intent, not price comparison, and a listing with 50+ reviews tends to hold its rank and conversion rate even after a 10–20% price increase. A useful real-world test: raise the price on one listing for 30 days and compare the conversion rate in Etsy Stats before and after. If your conversion rate stays within a few tenths of a percent, the increase is safe.

If you charge buyers for shipping (i.e., "buyer pays shipping" in your listing), enter that amount in the Shipping charged to buyer field — Etsy charges transaction and processing fees on the combined item + shipping total, so the calculator needs both figures to be accurate. If you offer free shipping, leave that field at zero — your shipping cost is part of your COGS.

Offsite Ads is Etsy's program that advertises your listings on Google, Facebook, and other platforms. When a buyer clicks one of these ads and purchases within 30 days, Etsy charges an extra 15% fee (or 12% if your shop made over $10,000 in the previous 12 months). The fee applies only to the sale attributed to the ad click — not all your sales. If Offsite Ads is enabled and a significant share of your sales come through this channel, toggle the checkbox to model the impact on both the current and proposed price.

It means your COGS is higher than what you receive after Etsy fees — you are losing money on every sale at the current price. This is common for sellers who underpriced early to gather reviews. The calculator still shows how the proposed price compares: if the proposed price makes profit per unit positive, every sale at that price is an improvement over the current situation, regardless of volume.

Whether a 12% cushion is acceptable depends on your listing's maturity and review count. For a listing with fewer than 20 reviews, a price increase might reduce conversion enough to matter. For a listing with 100+ reviews and a stable ranking, a modest price raise (under 20%) typically has minimal conversion impact. The safest approach: raise the price on your highest-review listing first, watch the conversion rate in Etsy Stats for 4–6 weeks, and only roll it out to other listings once confirmed safe.